Outreach
Communications strategy that builds trust educates stakeholders secures buy-in
Effective outreach begins with a plan ...
What are your program goals? Who are your key stakeholders? What do you want them to do, say or think about your program? Are there misperceptions that your organization must overcome? Is it an educational issue? What are the key messages to convey? What is your "brand"? Does your brand need to be refreshed?
And an analysis of the infrastructure to execute the plan
What outreach vehicles currently exist for the program (Web site, stakeholder e-mail lists, media lists, etc.) What additional lists are needed? Who will send this communication and how frequently? How do stakeholders voice their opinion?
And the performance measures to monitor impact and fine tune the message.
Are web visits increasing? Are stakeholders taking the actions you desire (lending resources, implementing your recommendations, supporting your decisions, funding your program)? Is feedback identifying additional needs that must be addressed?
OPP's team brings deep experience in strategic communications planning for effective outreach and stakeholder relations. And then we apply all the tools in our tool belt to implement the plan.
We bring niche expertise in collaborating with scientists, engineers and technologists to create information that is both technically correct, yet easily understood by a non-technical audience. This fosters an understanding between the project/program team and its stakeholders for a smoother and more successful project.
Outreach Services: - Strategic outreach planning and development of performance measures
- Surveys, interviews, stakeholder research
- Key messages including tag line, mission statement and talking points
- Branding services including logo and letterhead/PowerPoint templates
- Collateral including brochures, newsletters and web content
- Stakeholder e-mail/mail list development and maintenance
- Press releases, articles, and media relations
- Document Editing/Production Services
- Meeting facilitation
- Conference and trade show planning, logistical coordination, displays and handouts
- PowerPoint presentations and executive reports
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