US Army Corps of Engineers - Communications Strategy Development

Winner 2008 Award of Merit for Borrow Communications Plan - New Orleans Chapter of the Public Relations Society of America!

OPP focuses on the improvement of internal and external communications between the various Corps districts, stakeholders, media and the general public.

• Riverside Magazine: OPP develops the Riverside, an internal publication, which highlights Corps activities and is now disseminated to employees on a monthly basis.



• Strategic Communication Planning: OPP assists in the development of strategic planning in preparation for hurricane season and major project milestones, helping to define key messages and to improve internal and external communications.



• Stakeholder Communications: OPP staff regularly contributes articles and photos to the Corps´ various stakeholder communications including the Task Force Hope Status Update.

Results: Through internal and external communications support, OPP has helped an organization that is profoundly integrated into the greater New Orleans community to take a more proactive, strategic position and effectively shape its message.